Consistency is our
Real progress isn't always comfortable. We are here to give real advice, numbers and tools to assist in fostering calculated development. Our process has been refined and defined by numerous clients over the years. We are not interested in telling you that we are perfect, but this operation has not failed us yet. This process is called A.R.C.O.S.
Audit, Research, Convert, Optimise, Scale.
Business Is a Battle Field.
Are you Ready for War?
With the introduction of the internet, businesses have now been delineated into numbers that create (or break) conversion rates. SEO Rank, the number of Instagram followers you have, or even the number of 5 star reviews you have on Google are now reasons as to why a customer decides or decides not to purchase. If you are looking for any type of sustained scalability in the near future, your digital presence is extremely important.
Audit. Research. Convert. Optimize. Scale.
Hint: This May Be Uncomfortable
We are going to pull back the curtain to see what is currently going on in your marketing. Our initial audit is deep and includes competition analysis, strategy review, statistic evaluation and an audiences targeted assessment. While not the easiest experience, this audit is our initial view into the inner workings of your company, allowing us to transition into our job with ease and foster results.
After the initial Audit, we will conduct research, comparing your call-to-action buttons, keywords, slogans, pictures, approach, target audience and demographics to get a picture of who your consumers are, and transitively who we need our marketing to speak to.
Crafting Results is Fun
With the initial audit and market research completed, we can move forward with AD creation. Depending on your channels of choice, we will drive growth through content, PPC and Paid Social. At this stage, we are looking solely at your conversion rate. How much does a lead cost, and how much money does it create for you. There is no exact science here, as a real estate agent can afford much more expensive CAC than a local ice cream parlour. The quality of steps one and two are the driving factors of success in your conversion rate.
After conversions have been isolated and driven, we will take a step back to optimise. Is there a channel that is being relied on too heavily? Is the brand identity, when compared to statistically winning ads really what was intended? What is the journey the customer is undertaking when interacting with your brand? How can this be modified and tweaked? These adjustments are often overlooked in the success bred in steps 1 - 3, but can be the difference between a legacy brand, and a fad.
Now Here is the Important Part
You are nothing without the ability to scale. Our marketing strategies are crafted with scaling in mind. As entrepreneurs ourselves, we are constantly asking "what is the next step up?" This is what sets us apart in the end of the day. We are here to grow with you. Most marketing agencies will tell you all about how to grow your product sales through Facebook, Instagram or Tik Tok. The issue arises in valuation. If you attempt to sell a business whose sales are only generated off of Facebook, the valuation will be significantly lower to the business who has maintained sales from multiple channels. While quick success on one platform is encouraging and super cool, it is not in the best interest of your long term goals. This is part of the reason why so many brands fizzle out and die after their first few years, regardless of profitability. Especially in today's day and age where Facebook's founder and CEO is under fire for privacy breach allegations, depending solely on this is shooting your scalability in the foot. Our approach, as detailed above gives you the option to look past one channel and diversify your income streams as a business. If you would like to learn more about our products and offerings, look to the link below.